Help my Edison the Petit will not turn on?

Help does my Edison the Petit not turn on?

Our Edison the Petit* was renewed some time ago and no longer has the lighting in three dimmable phases but is now steplessly dimmable.

Pull the red Fatboy label and hold it tightly for 10 seconds. The light now changes from high to low in brightness. If you release the red Fatboy label again, it will remember this light intensity.
If you then briefly pull the red label, it will switch on at that light setting.

This video also shows how the dimming of the Edison the Petit works:

*This feature is only available on the Edison the Petit from batch number 2001730 and newer (sold from 01-12-2020 on fatboy.com).