How can I turn my Bolleke on?

The Bolleke has a button on top of the lamp to turn the Bolleke on. When you press the button the lamp will turn on and you can also set the light modes. 

Start position; the Bolleke is off
If you press the button once; the light burns with 35% brightness.
If you press the button twice; the light burns with 67,5% brightness.
If you press the button three times; the light is burns with 100% brightness.
Press the button for the the fourth time; the Bolleke goes out.