How to turn the Edison the Petit on?

You have to pull on the red Fatboy label to turn the Edison the Petit on. The brightness of Edison the Petit is changeable and has three modes:

Start position; the Edison the Petit is off
Pull the red label once; the light burns with 15% brightness.
Pull the red label twice; the light burns with 50% brightness.
Pull the red label three times; the light is burns with 100% brightness.
Pull the red label for a fourth time; the Edison the Petit goes out.