You have to pull on the red Fatboy label to turn on the Edison the Petit. The brightness of Edison the Petit is changeable and has three modes:
Start position: the Edison the Petit is off.
Pull the red label once: the light burns with 15% brightness (2 Lumen).
Pull the red label twice: the light burns with 50% brightness (21 Lumen).
Pull the red label three times: the light is burns with 100% brightness (67 Lumen)
Pull the red label for a fourth time: the Edison the Petit goes out.